FROM BAR & SHIELD TO BOLD BLOCK: HARLEY'S LOGO EVOLUTION EVOLVING

Harley-Davidson’s iconic logo has changed over the decades, reflecting the company’s growth. From its humble beginnings as a simple bar and shield emblem, it has become a bold block that symbolizes the American identity. Early iterations of the logo showed a stylized bar and shield pattern, often accompanying the company’s name. As Harley-Da